The newest information on the Newark, New Jersey actual property market is that firms are gobbling houses as quick as attainable. Locations outdoors Newark, such because the quaint neighborhood of Little Falls and serene sanctuaries only a few miles from bustling Manhattan. So, this week, we thought we’d have a look at a number of of this space’s most profitable actual property execs and the way they leverage digital advertising and marketing.
With nearly 1,000 gross sales prior to now yr, ReMax dealer Robert Dekanski is the Newark, NJ, actual property advertising and marketing celebrity. Selecting him was a no brainer, actually. Nearly 2,100 good Zillow opinions? That’s insane. However what’s extra, Dekanski’s group has almost as many near-perfect Google opinions (4.9/5.0 from 1,978 purchasers). Add to those totals over 100 good opinions on Fb, which I’ve by no means seen earlier than, and it’s clear this group is aware of the digital advertising and marketing enterprise.
Okay, Debanski’s effort will not be good. As an illustration, I hate his firm’s web site. It’s ugly. Nevertheless aesthetically unhealthy, the positioning ranks 94/100 for search engine optimization, which is one other unheard-of statistic in contrast with a whole bunch of companies we’ve reviewed throughout the US. This N.J. dealer both has a brother-in-law who’s an search engine optimization knowledgeable, or he invested 1000’s in his on-line effort.
Even the corporate weblog beats 99% of America’s actual property execs’ efforts. Apparently, the man even makes use of roadside billboards nonetheless. Okay, Debranski’s Youtube effort is pitiful, and the Fb effort simply to finest be getting off the bottom if you happen to’re on the lookout for a chink in his advertising and marketing armor. And in some way, a 10k-follower Instagram account is disconnected from every thing else too. So, unbelievable while you discover extremely profitable companies with a lot room for advertising and marketing enhancements. Oh, and earlier than I go away off, Dekanski is all conventional native media.
Brendan Da Silva runs the Keller Williams NJ Metro Group, one of the vital profitable companies within the area. Digital marketing-wise, he has 3,600 Fb followers and nearly 12,000 Instagram followers, however the remainder of his digital footprint is fairly muddy. He emerged on immediately’s record due to 131 good Zillow opinions, which we caught as a result of he selected to grow to be a Zillow Premier Agent. Da Silva’s group additionally has 4.9/5.0 opinions from 328 purchasers on Google, which could be very respectable.
On the draw back, he makes use of a Keller Williams web site that sucks, simply to be sincere, and never solely due to a 67/100 search engine optimization rating. It’s simply ugly. A blurry characteristic video that exhibits a tiny rest room with a plastic rest room seat at one level – nicely, you get my level. Regardless of the advertising and marketing shortcomings, Da Silva managed 142 gross sales prior to now 12 months, so his group goes different issues proper. If I needed to provide a purpose apart from advertising and marketing for his success, I’d say he’s a grasp of the laborious promote. The man even doubles up working Airbnb leases.
Naeem Boucher’s 185 good Zillow opinions transported him right here. Apparently, he solely has about 17 good opinions on Google. His exp realty web site is fairly good and scored a good 79/100 for search engine optimization. Boucher presents himself nicely within the intro video, which is on the different finish of the spectrum in comparison with Da Silva’s above. His disjointed digital footprint took him out of competition for the highest spot immediately.
Boucher has a really good Fb program going, however there’s no linkage between his web site and none from his Zillow profile. 4,600 mates out of the loop! Oh nicely, get this. The person has over 27k followers on Instagram however failed to attach this improbable account together with his different efforts. The identical goes for his above-average Youtube effort, the place he has nice informative movies and over 300 subscribers. The dude appears to be touring at 200mph, charging laborious however leaving a number of Newark potential within the rearview. The corporate weblog has solely the “Howdy World” submit. Come on, Naeem, you would be No.1 so simply.
Jordan Baris rounds out this record of prime Newark actual property professionals. The Berkshire Hathaway agent made the reduce by advantage of 270 good Zillow opinions and 105 gross sales prior to now yr. On Google, lots fewer purchasers took the time to evaluate Baris’ efforts. Ditto on Fb (600+ followers) because it looks like Baris is actually old-fashioned relating to digital prowess. The agency’s BH cookie-cutter web site clocked in at a really respectable 80/100 for search engine optimization. These are good websites, stunning, really. So, who may blame him for going with the usual challenge?
Foundation doesn’t appear to have bothered with Instagram or Youtube, however his group does appear to know the way to draft a press launch and to leverage conventional media basically. As I stated, the dealer is outdated schOnly one factor that bothers me about “old-fashioned” professionals. Generally they go away an unlimited huge gulf of potential between their reliance on large manufacturers and outdated networks and growing new leads and purchasers in different elements of the advertising and marketing funnel. To be sincere, I might not have included Baris in any respect, had the Newark agent market been extra thrilling. There’s room for a tough charger on this a part of America, that’s for certain.
Phil Butler is a former engineer, contractor, and telecommunications skilled who’s editor of a number of influential on-line media shops together with half proprietor of Pamil Visions with spouse Mihaela. Phil started his digital ramblings by way of a number of of the world’s most famous tech blogs, on the introduction of running a blog as a type of journalistic license. Phil is at present prime interviewer, and journalist at Realty Biz Information.
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